OUR COMPANY

The only cosmetic company certified as “development company”.

FOR MORE THAN 25 YEARS WE HAVE BEEN DEDICATING TO THE GROWTH OF SALONS, CONCEIVING A WHOLE NEW RELATIONSHIP WITH CLIENTS, THE ROLE OF THE TEAMS INVOLVED AND THE TOOLS TO BE USED.
STARTING WITH THIS DIFFERENT VISION, WE HAVE CREATED A DEVELOPMENT SYSTEM, ACKNOWLEDGED AS THE MOST POWERFUL AND SUCCESSFUL METHOD TO MAKE SALONS GROW, WHICH INCLUDES THE QUALITY OF PRODUCTS, SERVICES AND MANAGEMENT. THANKS TO THIS METHOD, WE HAVE CREATED A WORLD IN WHICH CLIENTS FEEL UNDERSTOOD AND VALUED, AND WE HAVE LED THOUSANDS OF SALON OWNERS AND THEIR EMPLOYEES TO MAKE THEIR DREAMS OF PERSONAL AND PROFESSIONAL DEVELOPMENT COME TRUE, MAKING THEIR OWN SALONS UNIQUE AND SUCCESSFUL.

2013

INTERNATIONAL ACADEMY

Our Academy opens its doors to the world. The Monacelli Italy International Academy is born at Castello di Solfagnano, from where the company begins its expansion and internationalisation process.

2015

HBC ASSOCIATION

The figure of the Hair Beauty Consultant (HBC) is acknowledged as Professional Guild, and the Association that was created adopts Monacelli Italy's Development and Training systems. Monacelli Italy, always at a click’s length.

2016

MONACELLI WEB TV

A new tool dedicated to Communication, Training, Information and Fashion, to be always up to date through a dedicated TV channel available exclusively online. A 700-m2 production studio hosts the creative team that produces TV contents scheduled to be enjoyed online: courses, e-learning seminars, fashion events and much more, to have the Monacelli Italy world always available with a click. An information channel that is always open, tackling all tools necessary to make salons grow.

2017

MONACELLI HAPPINESS

A school of happiness, a new and more powerful system that can improve people's lives, a philosophy that teaches us to look beyond and generate wonderful, happy experiences. The Green Funnel theory is an evolved economic model that uses word of mouth to create companies with even more quality, profit and happiness. ``Because Happiness can be a habit, a lifestyle, available to everyone; it can be taught, learned and cultivated``.

2018

PHILOSOPHY STOREY

New reference points are created for Health and Wellness. Exclusive places where clients can live unique experiences and marvellous sensations of beauty.

2019

COLOUR SYSTEM

We have come up with a complete colour system that makes it possible to live hair colouring as a moment of Pleasure, Wellness and Result. An innovative system that makes salons grow through the synergy of exclusive products that can Bleach, Tone, Dye and Reconstruct.

2021

MY MONACELLI ITALY

The new platform created to spread the Culture of Beauty all over the world. A virtual place where clients, salons and Monacelli Italy can finally connect, to share values, aspirations and interests, but first and foremost to create a community of people with the same passion for beauty and well-being.

MISSION

IN.CONSONANZA IS THE NEW MODEL OF COLLABORATION BETWEEN THE SALON’S OWNER, HER TEAM, CLIENTS, AND MONACELLI ITALY, TO SUCCEED TOGETHER. THIS IS OUR MISSION, TO TURN THIS NEW ERA INTO A HAPPY ERA FOR EVERYONE.
CHOOSING OUR EXCLUSIVE CODIFIED AND CERTIFIED DEVELOPMENT SYSTEM MEANS STANDING OUT FROM THE CROWD. TURNING FROM HAIRDRESSER INTO A HAIR BEAUTY CONSULTANT MEANS EXPRESSING ONE’S OWN PROFESSIONAL SKILL IN THE BEST POSSIBLE WAY, BECOMING A REFERENCE FOR ANYONE WHO STEP INTO A SALON ON A SEARCH FOR SOMETHING DIFFERENT: AN INVOLVING AND EXCITING EXPERIENCE, THEIR PERSONAL TRAJECTORY TOWARDS BEAUTY.