Unique Beauty Sensations beyond compare

Gold20 is a Monacelli Italy reconstruction line.

MONACELLI ITALY IS THE ONLY COSMETICS COMPANY CERTIFIED AS A “DEVELOPMENT COMPANY”

Gold 20, the most advanced technology to restore hair to it’s original VIBRANT health and structure

The Gold20 line was born from the idea of wanting to bring hair back to its natural state by letting the client experience not a simple reconstruction treatment but a wonderful feeling of health and beauty, rediscovering the pleasure of running your hands through your hair.

HAIR IN ITS MOST HEALTY NATURAL CONDITION

Thanks to Chitocher One Complex, Gold20 transports keratin proteins into the hair fibre, returning it to its original state.

FULLY REPAIRED HAIR FIBRE

“Active” repairs and multiplies sulphide points and recreates molecular links within hair fibres.

EXTRA SOFTNESS AND LUMINOSITY

SublimeOil consists of precious plant oils that protect and maintain dye on hair fibres, leaving the colour more vibrant and luminous.

INTACT AND HYDRATED SCALP ECOSYSTEM

The MAT System present in the entire Gold line is the dynamic technology that restores the integrity of the hydrolipid film and ensures non stop hydration on hair follicles, scalp and hair all at once.

HAIR IN ITS MOST HEALTY NATURAL CONDITION

Thanks to Chitocher One Complex, Gold20 transports keratin proteins into the hair fibre, returning it to its original state.
 

FULLY REPAIRED HAIR FIBRE

“Active” repairs and multiplies sulphide points and recreates molecular links within hair fibres.

EXTRA SOFTNESS AND LUMINOSITY

SublimeOil consists of precious plant oils that protect and maintain dye on hair fibres, leaving the colour more vibrant and luminous.

INTACT AND HYDRATED SCALP ECOSYSTEM

The MAT System present in the entire Gold line is the dynamic technology that restores the integrity of the hydrolipid film and ensures non- stop hydration on hair follicles, scalp and hair – all at once.

TESTED AND CONCRETE RESULTS

REPAIRING OF HAIR FIBRES

GLOSSINESS AND ELASTICITY

LENGTHEN COLOUR DURATION

REPAIRING
OF
HAIR FIBRES

GLOSSINESS
AND
ELASTICITY

LENGTHEN
COLOUR
DURATION

PATENTED TECHNOLOGY

EXCLUSIVE TECHNOLOGY

The MWP® (Micro Wave Progressus) technology has allowed us to create and synthesise innovative raw materials and exclusive active principles, produced with ingredients obtained from renewable sources and through environmentally sustainable production processes.

WORLDWIDE PATENT

In 2010 we obtained from the Ministry of Economic Development the worldwide patent of “industrial invention” for having created the first microwave reactor for molecular synthesis on an industrial scale.

GREEN HEART

This is new philosophy, beyond a formulation. An original way of thinking and creating environmentally sustainable cosmetic products with natural raw ingredients.

CERTIFIED ENVIRONMENTALLY SUSTAINABLE

  • Peg free

  • Environmentally sustainable

  • Palm oil free

  • Low environmental impact

  • Minimum waste

  • Clean synthesising processes

  • No toxic solvents

PATENTED TECHNOLOGY

EXCLUSIVE TECHNOLOGY

The MWP® (Micro Wave Progressus) technology has allowed us to create and synthesise innovative raw materials and exclusive active principles, produced with ingredients obtained from renewable sources and through environmentally sustainable production processes.

WORLDWIDE PATENT

In 2010 we obtained from the Ministry of Economic Development the worldwide patent of “industrial invention” for having created the first microwave reactor for molecular synthesis on an industrial scale.

GREEN
HEART

This is new philosophy, beyond a formulation. An original way of thinking and creating environmentally sustainable cosmetic products with natural raw ingredients.

CERTIFIED ENVIRONMENTALLY SUSTAINABLE

  • Peg free
  • Environmentally sustainable
  • Palm oil free
  • Low environmental impact
  • Minimum waste
  • Clean synthesising processes
  • No toxic solvents
  • Natural ingredients

ONE SOLUTION TO ALL BEAUTY NEEDS

Hair damaged by dyes, perms, bleaching, highlights

Untreated and dry hair, dehydrated, dull, with split ends.

Porous, frizzy, unruly hair

Hair without volume or fullness

Hair extensions

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Suitable for all hair types, including ethnic hair.

ONE SOLUTION TO ALL BEAUTY NEEDS

Hair damaged by dyes, perms, bleaching, highlights

Untreated and dry hair, dehydrated, dull, with split ends.

Porous, frizzy, unruly hair

Hair without volume or fullness

Hair extensions

Suitable for all hair types, including ethnic hair.

THE COMPLETE LINE

TO RESTRUCTURE AND TO ILLUMINATE

TREATMENT RECONSTRUCTION

Restructuring cream that restores hair integrity by penetrating fibres deeply, thanks to Chitocher One Complex. Takes hair fibres to their natural state from roots to ends. Hair will look stronger, fuller, more voluminous, softer, more luminous.
TEXTURISING

PREGOLD

Alkaline solution that opens hair cuticles and prepares hair for the application of the Gold 20 treatment. Enhanced anti-ageing formula with added gold peptides, to improve hair elasticity and sturdiness.
TO NOURISH AND TO PROTECT

SUBLIME OIL

Plant oil that fixates and sublimates colour shine. Gives back to hair fibres all their restructuring and nourishing substances, to improve their softness and fullness.
TO REPAIR AND TO RECREATE

ACTIVE

Biphasic additive that strengthens and protects the hair, preserving its keratin structure and elasticity, repairing and multiplying its sulphide links. Hair looks fuller and more structured; hair fibres are left stronger and more voluminous. Preserves hair structure, especially effective in treating hair damaged by UV rays
TO CLEAN AND TO RESTORE

CLEANSING CREAM SHINE REFILL

Deep cleansing treatment that soothes and hydrates the scalp, protecting it from possible irritation or itching sensations. Leaves hair soft, full and luminous. Preserves colour for longer and enhances hair texture, protecting it from free radicals and from photoaging..
TO TREAT

MASK SHINE REFILL

Conditioning cream that protects and enhances colour intensity and plumps up hair fibres. Leaves hair silky, luminous and nourished. Preserves colour for longer and enhances hair texture, protecting it from free radicals and from photoaging. Specific for each hair type, including ethnic hair.
TO CLEANSE AND TO HYDRATE

BATH SHINE REFILL

Gentle cleanser that moisturises the scalp, leaving hair elastic and shiny. Preserves colour for longer and enhances hair texture, protecting it from free radicals and from photoaging.
TO CLEANSE

ICE TOUCH

Gentle cleanser that neutralises and combats golden yellow tones helping obtain neutral or cold blond hues. Adds shine and cosmetic effect. Indicated for blond, white and grey hair.
TO ENHANCE AND TO PROTECT

GOLDENOIL

Dry oil to discipline, nourish and moisturise without leaving hair heavy. Leaves hair silky and shiny. Wraps hair fibres and protects them from humidity and UV rays, with antioxidant and antiaging properties.
TO INTEGRATE AND TO CONCEAL

INTRAGOLD

Hydrogel that repairs imperfections thanks to biomimetic keratin. Leaves hair light, smooth and luminous. Maintains and renews the effect of the reconstruction obtained with the Gold 20 Treatment.

SALON DEVELOPMENT

OVER

50%

TREATMENTS AND RETAIL

PROVIDE HEALTH

 

“98% of customers have scalp issues and are
looking for innovative, and most of all effective,
solutions”

INCREASE SERVICES

 

“80% of customers need hair colouring and want to obtain the desired results”

CREATE WORD OF MOUTH

 

“A Premium service that delivers unheard-of results on hair, visible to the naked eye”

CERTIFIED SALONS

 

“A salon that achieves significant results becomes a Certified Monacelli Quality Salon and a member of a select group of Top Salons that are valued and appreciated”

REAL BENEFITS

STORYTELLING SALON